Build a Customer Acquisition System That Converts.
If you already have a proven business but your marketing feels fragmented, inconsistent, or too dependent on you, I'll help identify the biggest constraint and determine what needs to be fixed first.
“Doubled Setup Fee with Zero Pushback” • In Conversation with Russell
Your Marketing May Not Need More Traffic.
It May Need a Better System.
Most established businesses do not have one isolated marketing problem.
The offer, messaging, traffic, funnel, follow-up and sales process may all exist, but they are not working together.
That creates inconsistent lead flow, wasted ad spend, poor conversion, missed follow-up and a business that remains too dependent on the owner.
“Russell's role is to identify the biggest constraint first, then help create the strategy and implementation plan needed to fix it.”
One Strategy. One Customer Acquisition System.
Russell diagnoses the entire customer acquisition system as a whole and leads the solution — not a disconnected, piecemeal list of freelance tasks.
We Start With The Bottleneck
A disciplined 4-step framework to identify and eliminate the #1 constraint limiting your customer acquisition.
Diagnose
Identify the #1 problem limiting growth.
Prioritize
Determine which change has the highest leverage.
Build
Create or improve the messaging, funnel, follow-up, automation or acquisition system needed.
Optimize
Use real market feedback and performance data to improve the system over time.
This Is Best for Established Businesses
I work directly with founders and operators who have proven product-market fit and want strategic leadership.
This Is For You If…
- You already have a real product or service
- You have customers or proof that people will buy
- You want more consistent customer acquisition
- Your marketing feels fragmented
- You have multiple tactics but no unified system
- You are willing to invest in fixing the underlying problem
- You want strategic leadership, not just another freelancer completing random tasks
This Is Not For You If…
- You do not yet have a business or offer
- You are looking for guaranteed revenue
- You only want the cheapest possible funnel build
- You are unwilling to test or improve your current approach
14+ Years. 1,200+ Businesses. 694 Five-Star Reviews.
Russell de la Peña has spent more than 14 years helping businesses improve their marketing, messaging, funnels and customer acquisition.
His approach combines strategy, conversion-focused copy, offer development, funnels, paid traffic, automation and follow-up into one coordinated acquisition system.
Hear directly from the operators who trusted Russell.
Unscripted, on-camera accounts of the strategy, copy, and growth work Russell delivered.
Apply to Work With Russell de la Peña
Tell me a little about your business, what you are currently doing to acquire customers, and where you believe the biggest problem may be. If it looks like I can help, I'll review your application and follow up with the best next step.